He started off as an avid house music listener in 1987, first introduced to the genre by the Minneapolis-based urban radio station KMOJ. He quickly found and became affiliated with others who were addicted to the deep house sound throughout the 1990s. But simply being a listener wasn’t enough. He moved on to become a DJ in 2001. He’s played many different styles of DJ sets at many European venues including about://blank, HAFEN 2, Fisk & Vilt, Diller, Sanatorium 23, Kristina Records Dalston, Chez Jacki and Berghain Kantine.
He would launch the popular r0xNadZmy00zik website, which catered to deep house. Even then, his thirst was not quenched. By 2003 he had moved from DJ to producer, becoming involved in various deep house projects with friends, including the Sound Principle projects of 2004 and 2005. Finally, the decision to start a label arrived in late 2004 and he slowly began to weave his ideas about the music into reality, which he does to this day. It is his intent to push boundaries and try new things, while sticking to his deep house roots.